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a love story baked into every bite

Twenty-eight of Vera Vita's dishes, made fresh in our kitchen and frozen at their best. Order tonight, collect in Joburg South, eat whenever you feel like it.

The idea

We do not sell dinner. We sell never having to think about it.

Every dish is cooked in the Vera Vita kitchen, sealed and frozen the same day. Nothing is made in a factory and nothing sits in a warehouse. You keep a shelf of it, and a proper Italian meal is minutes away on the worst Tuesday of the month.

28 dishes in the range
1 kitchen, not a factory
-18° where it waits for you
Sealed the day it is cooked. No preservatives, no factory.
Sealed the day it is cooked. No preservatives, no factory.
Tonight you're having

Made fresh. Frozen at its best. Oven ready at home.

Pizza

Pasta

How it works

Three steps, and one of them is eating

01

Order

Pick your dishes and a collection day. We cook to your order, so it is frozen the day it is made, not the week before.

02

Collect

Pick it up at Vera Vita on Joachim Street in Haddon. Free, and the coffee is on us while we pack it. Local delivery coming soon.

03

Eat

Oven at 200°C, or the air fryer at 180°C. Heat it through and put it on the table.

Coming soon

The app that reads your freezer

Scan the pack when you put it away. The app knows what you have, tells you what you can eat tonight and how long it needs, and runs the timer while you get on with something else. When you are running low, one tap fills the shelf again.

See the demo

Free with the range. iPhone and Android.